This new generation of cordcutters drive an on-demand media marketplace, actively avoiding advertising and all disruptions to their viewing experience.
Brands are left having to reevaluate how they spend their advertising budgets. The majority of minutes watched are on ad-free platforms. Traditional advertising no longer delivers the reach, awareness or sales it once did.
Brands must go where the audience is. They need to be in the content, not around it. Or they will be left out of the conversation.
We are part of a new breed of Hollywood player, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content. This is not VFX. Our solution is inexpensive and practically immediate. Welcome to the future of brand integration.
Ryff provides a 21st century solution to a form of advertising that is almost 100 years old: Product Placement