WELCOME TO THE FUTURE OF BRAND INTEGRATION

About RYFF

THE SHIFT

This new generation of cordcutters drive an on-demand media marketplace, actively avoiding advertising and all disruptions to their viewing experience.

THE CONSEQUENCE

Brands are left having to reevaluate how they spend their advertising budgets. The majority of minutes watched are on ad-free platforms. Traditional advertising no longer delivers the reach, awareness or sales it once did.

THE SOLVE

Brands must go where the audience is. They need to be in the content, not around it. Or they will be left out of the conversation.

We are part of a new breed of Hollywood player, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content. This is not VFX. Our solution is inexpensive and practically immediate. Welcome to the future of brand integration.

The Team

ROY TAYLOR
CHIEF EXECUTIVE OFFICER
SHINI REDDY WARK
CHIEF REVENUE OFFICER
SUSAN HEWITT
CHIEF TECHNOLOGY OFFICER

What we do

Ryff provides a 21st century solution to a form of advertising that is almost 100 years old: Product Placement

Testimonials

"As someone who tracks and pays close attention to future technology as it relates to the entertainment industry,  The idea of dynamic digital product insertion is a highly valuable pursuit. Ryff has one of the most forward thinking platforms for proving this out, and they are well on their way to achieving their goals."

- Ted Schilowitz, Futurist

"Ryff's method of integrating brands into content offers an exciting future for film and TV makers looking for fresh ways to work with brands."

- Greg Silverman, CEO and Founder

“Working with Ryff has opened up some really exciting conversations about how we can redefine product placement. ESG are at the forefront of innovation and we are continuously exploring the latest technologies, which have the potential to revolutionize how we create our content.”

- Lisa Perrin, CEO of Creative Networks

"Ryff’s technology allows filmmakers to benefit from brand dollars without interrupting the creative process. Now brand integration can be inserted once the film is completed. "

- Ari Sandel, Director

"Working with Ryff has revealed new ways for Endemol Shine to work with brands, we are excited to see such amazing new innovation"

- Yannick Ferrero

"We continue to be impressed with the innovation and development of the Ryff platform.  Working with them is fun and we look forward to doing more business together in future."

- Loc Sondheim

brand + content partners

Content

A partner to content creators and studios alike, Ryff is able to create new revenue streams.

Brand

Ryff can connect brands to new content creators as well as reinvigorate existing relationships.

powered by

PRESS

"Startup Ryff Launches With AI-Driven Tech. Formed by a group of entertainment technology vets, the company also announced a strategic partnership with Endemol."

"Is Virtual Product Placement TV’s Latest Disruptor?"

"Ryff lets advertisers place any virtual object into commercials and films"

"Next-Generation Product Placements Coming To Your Favorite TV Show"

WELCOME TO THE FUTURE OF BRAND INTEGRATION

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