This new generation of cordcutters drive an on-demand media marketplace, actively avoiding advertising and all disruptions to their viewing experience.
Brands are left having to reevaluate how they spend their advertising budgets. The majority of minutes watched are on ad-free platforms. Traditional advertising no longer delivers the reach, awareness or sales it once did.
Brands must go where the audience is. They need to be in the content, not around it. Or they will be left out of the conversation.
We are part of a new breed of Hollywood player, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content. This is not VFX. Our solution is inexpensive and practically immediate. Welcome to the future of brand integration.
Ryff provides a 21st century solution to a form of advertising that is almost 100 years old: Product Placement
"As someone who tracks and pays close attention to future technology as it relates to the entertainment industry, The idea of dynamic digital product insertion is a highly valuable pursuit. Ryff has one of the most forward thinking platforms for proving this out, and they are well on their way to achieving their goals."
"Ryff's method of integrating brands into content offers an exciting future for film and TV makers looking for fresh ways to work with brands."
“Working with Ryff has opened up some really exciting conversations about how we can redefine product placement. ESG are at the forefront of innovation and we are continuously exploring the latest technologies, which have the potential to revolutionize how we create our content.”
"Ryff’s technology allows filmmakers to benefit from brand dollars without interrupting the creative process. Now brand integration can be inserted once the film is completed. "
"Working with Ryff has revealed new ways for Endemol Shine to work with brands, we are excited to see such amazing new innovation"
"Startup Ryff Launches With AI-Driven Tech. Formed by a group of entertainment technology vets, the company also announced a strategic partnership with Endemol."